Peugeot Ireland has announced the arrival of the striking new Peugeot 408, available for the first-time as a fully electric fastback. As you would expect from the French brand, it comes with a bold design and the most advanced technology.

Peugeot chiefs tell us that this car has a range of up to 453 km (WLTP) and completes the brand’s electrified line-up and is now on sale across the country.

The new PEUGEOT 408 brings a distinctive fastback silhouette to the C-segment, combining elevated driving position, sleek coupe-like lines and generous cabin space.

Its feline stance is enhanced by sharp surfacing, signature PEUGEOT “fang” LED lights at the front and triple-claw LEDs at the rear. Five colours are available: Okenite White, Obsession Blue, Selenium Grey, Elixir Red and Perla Nera Black.

Built on the multi-energy EMP2 platform, the E-408 positions its 58 kWh battery underfloor, preserving interior space and lowering the centre of gravity for dynamic handling. Rear passengers benefit from ample legroom (183 mm), while boot capacity is a generous 471 litres, expanding to 1,545 litres with seats folded.

The E-408 features a 210 hp electric motor with 345 Nm of torque, paired with a high-efficiency battery offering up to 453 km WLTP range and heat pump as standard. Charging is simple and fast, with: 11 kW AC onboard charger as standard and up to 120 kW DC fast charging (20%–80% in just over 30 minutes, or 100 km in 10 minutes)

A trip planner with charging station integration is included as standard in the infotainment system, regenerative braking is also a standard feature which can be adjusted via paddles behind the steering wheel.

Inside, drivers enjoy the latest PEUGEOT i-Cockpit, featuring a compact steering wheel, 10-inch digital instrument panel and 10-inch central touchscreen with wireless Apple CarPlay/Android Auto, voice recognition and over-the-air updates.

There a wide range of driver assistant featuring Adaptive Cruise Control with Stop and Go, Active Lane Keeping Assist, Automatic Emergency Braking (detects pedestrians and cyclists, day and night), Long-range Blind Spot Monitoring and Rear Cross Traffic Alert

Alongside the new E-408, Irish customers can also choose an electrified petrol option Hybrid 145 e-DSC6 – with a 136 hp petrol engine and 48V mild-hybrid technology for reduced fuel consumption.

The new PEUGEOT 408 range is available to order now from PEUGEOT dealerships nationwide at the following prices (excluding dealer delivery charges):

Hybrid 145 e-DSC6

■ Allure: €38,995

■ GT: €42,995

100% Electric E-408 (58 kWh, 210 hp)

■ Allure: €38,995

■ GT: €43,995

Prices for the EVs include SEAI grant and VRT rebate.

The new PEUGEOT E-408 is now available to order in Ireland in Allure and GT trims, with first customer deliveries beginning shortly.

Pictured: The new Peugeot 408.