Toyota Ireland is celebrating the 30th anniversary of the iconic RAV4. Now in its fifth generation, the Toyota RAV4 has earned its place as a firm favourite with Irish customers throughout the last 30 years, featuring in Ireland’s top ten best-selling passenger cars in the first quarter of this year so far.

With over 31,260 RAV4s sold in Ireland to date and 14 million sold globally at the end of 2023, you could say that this contemporary SUV has been a transforming car since it appeared on our roads back in 1994.

The evolution of the RAV4 over the last 30 years has encompassed more than a transformation on the exterior. In 1997, a RAV4 model with a class-leading electric battery powertrain was introduced in certain markets in line with Toyota’s mission reduce harmful emissions. Since then, the RAV4 has seen the introduction of Toyota’s hybrid-electric technology in its third generation.

Irish drivers were also enamoured with the introduction of the RAV4 Plug-in Hybrid in 2020 – a combination of a top-class model with the opportunity to drive more sustainably. The latest plug-in models are class leading with a driving range of up to 75km (combined), or up to 98km (city).

The evolution of the RAV4 demonstrates Toyota’s multipath approach to carbon neutrality and commitment to offering a range of powertrains to suit customer’s needs and lifestyles.

The RAV4 was the best-selling SUV globally in 2018, and 2019, with more than 2.5 million sold in Europe since its introduction. The latest RAV4 GR SPORT, launched in 2023, offers a stylish model which express sportiness and sophistication inspired by TOYOTA GAZXOO Racing – with a sportier look, 19-in alloy wheels and exclusive design deals for a smoother, enhanced driving experience.

“Innovation is at the heart of what we do at Toyota,” said Zoë Bradley, Head of Marketing Communications and Corporate Affairs in Toyota Ireland.

“The success of the RAV4 can be attributed to the continuous transformation of the model which has seen it adapt over three decades to suit the changing needs of Irish drivers. We’re proud to offer the widest range of electrified models on the Irish market, which combine style, safety and comfort suitable for any lifestyle and budget.

“Demand for the RAV4 continues to grow year on year, and we encourage motorists to contact their local dealership today to book a test drive,” she said.

The RAV4 is available at Toyota dealerships nationwide with prices starting at €44,540.

Pictured: The Toyota RAV4.