Health, Beauty and Lifestyle with Denise McNamara

If you have happened to walk through a Penneys recently you may have noticed giant billboards of an attractive brunette promoting a new skincare line. The latest prestigious Expert Edit comes courtesy of Moycullen girl Simone Gannon. It is the retailing giant’s fourth such line which they bring out annually and the first with an Irish expert.

Her collaboration with Penneys/Primark means that her name will be up in lights in 300 stores in 15 countries across Ireland, UK and Europe.

A phenomenal achievement for the self-confessed beauty addict.

“It’s been an amazing experience. To see how well it’s gone is unbelievable. The team have reported an uplift in general skincare – people who may never have gone to Primary to buy skincare are doing so.

“They’re an amazing company to work for – their attention to detail. They’re very flexible, patient. I got a picture from a guy yesterday of a Primark in Amsterdam with me in it. It’s been crazy. I still haven’t fully grasped the extent of it – it’s so wild to think my face is on stands in so many Primark stores.”

Now a beauty columnist for The Examiner, her blog Simon Scribes has thousands following her every tidbit of advice on Instagram and TikTok.

Her interest in all things beauty was sparked by her mother’s best friend and her godmother, a makeup artist for Yves Saint Laurent in Todd’s in Limerick.

“She was always bringing me samples. I remember her buying me the Clinique 3 Step kit. She opened my eyes to this whole new world. My mother and grandmother were old school, Ponds Cold Cream morning and night.”

For more, read this week’s Connacht Tribune.

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