Radio panders to a long-gone nation

Charlie Adley
Charlie Adley

Double Vision with Charlie Adley

The only surprising part of the George Hook scandal was that it took so long to happen. Hook is a man who would say these things, along with all the other bigoted older men who you’d just about tolerate for the length of a drink at the bar. You’d nod every now and then, to be polite, make no eye contact and slip away quietly as soon as he was distracted.

These are the men who you’d like to forgive, because you know they belong to an Ireland that is late in its evening.

They are the men who’ve done it all, so they tell you, yet they seem to have learned so little from their experiences. It was inevitable that Hook would say something like that, because he revels in a Daily Mail nostalgic malaise of anachronistic attitudes, presenting himself as smug and knowing.

Deluded souls claim he is some kind of controversialist. Being controversial for a living is a tricky business, requiring great knowledge and insight of both sides of the argument, and a deftness and subtlety of touch that are rare and joyous to behold.

George is not that man; never was and never will be. Barely worthy of anger, Hook can’t be blamed for being himself, but his employers are guilty of the crime of imposing upon Ireland almost complete radio domination by irksome older men you’d never voluntarily listen to.

Radio stations survive by doing demographic research to identify their target audience, so they can sell advertising space and make money.

You’d imagine Communicorp employ a talented marketing department, so how can they get it so wrong? Do they really believe today’s Ireland wants nowt but tiresome earache from middle and older aged men?

To read Charlie’s column in full, please see this week’s Galway City Tribune.