Galway’s businesses will find it easier to advertise on-line and on mobile devices thanks to a new service launched today to by the Connacht Tribune Group.
CT Online gives advertisers an easy, low cost way of reaching a large and growing audience which uses the group’s websites every day.
CT Online is a suite of digital advertising services which allows businesses engage easily with a digital audience which is itself engaged by news, sport, entertainment and information about Galway.
‘We re-launched www.connachttribune.ie and www.galwaybayfm.ie earlier this year and made sure that they were suitable for viewing on mobile devices as well as computers,’ says Dave Hickey Group Chief Executive.
The sites attract over 400,000 page impressions each month and this is growing rapidly as more content is added.
‘We also reach people every day on Facebook, Twitter and with an email newsletter three times a week,’ says Dave.
It doesn’t matter if a business has a website or not, it can still reach this massive audience with the local advertising package developed for CT Online.
‘This represents really good value for any business wanting to reach a targeted audience quickly,’ says Olivia Hayes, Digital Sales at the Connacht Tribune Group.
‘We can also link online advertising to a print campaign to extend the advertiser’s reach massively.
CT Online combines increased market penetration and conversion rates with measurable results which will be shared with clients during and after a campaign.
This will allow modifications and improved focussing in mid-campaign, if required.
The service includes design of either static or animated adverts and businesses can opt to have a dedicated landing page to allow them capture audience data, run competitions, etc.