The Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, recently completed a two-day trade and investment mission to Dublin, Cork, Limerick and Galway jointly organised by Enterprise Ireland and IDA Ireland.
The objective of the initiative is to maximise procurement opportunities for Irish companies with Ireland-based multinational companies.
As part of the Action Plan for Jobs, Enterprise Ireland and IDA Ireland are working together to deliver more sales for Irish companies out of the global supply chains of multinationals based in Ireland.
Thermo King Galway took part in the Galway event held in the Radisson Blu Hotel.
Over the course of the two days more than 300 one-to one meetings took place between 150 indigenous Irish companies and 75 multinational companies, giving Irish companies the opportunity to engage directly with procurement teams from multinational companies across a wide range of sectors.
After the event the Minister and senior IDA Ireland and Enterprise Ireland staff visited the Thermo King Galway plant.
Thermo King employs 550 people directly with approximately a further 300 local jobs dependent on the business. It has a long and fruitful history of partnering with local suppliers, both for direct and indirect purchases.
The Minister was particularly interested in plans to sustain and increase that Irish supply base going forward. The wider site story was also presented – the evolution of manufacturing, the importance of safety, employee engagement, continuous investment in lean/automation, potential R&D projects at the Galway site and the importance of IDA/Government support. To conclude the visit the minister and team were given a plant tour of the manufacturing areas.
Lotto seeks Galway’s Good Causes
The National Lottery has announced details of the National Lottery Good Causes Awards, with a total prize fund of €95,000 – and it is encouraging sports clubs, community organisations and projects in Galway to apply.
These awards honour the inspiring work and achievements of thousands of projects, clubs and individuals all over Ireland, who, with the help of National Lottery Good Causes funding, have had an extraordinary impact on their local communities.
The awards ceremony will take place on Saturday, February 20, in Dublin’s Mansion House, presented by Grainne Seoige who helped launch the Awards, now in their third year, this week.
The Awards will have seven categories which include sport, health and wellbeing, arts/culture, heritage, community, youth affairs and the Irish Language
Each of the seven category winners receiving €10,000 and the overall Good Cause of the Year winning an additional €25,000.
Applications for the Awards are now open and people can enter and check eligibility at www.lottery.ie/goodcausesawards.
Hotels braced for survival battle
The scale of the challenge for survival facing hotels and guesthouses in Galway as a result of the Covid crisis is laid bare in the latest industry survey from the Irish Hotels Federation this week.
It reveals that an estimated 100,000 jobs of these have been lost so far this year and the IHF warns that a further 100,000 are now at imminent risk in the coming weeks – including 15,400 in Galway.
With the summer season finished, Ireland’s hotels and guesthouses are now reporting a 70% drop in projected revenues for September compared to this time last year.
Bookings for September/October have plunged with average room occupancy levels at 30% in the West.
And this follows a very challenging July and August with average national occupancy at 49%, representing an enormous drop compared the 90% occupancy achieved during these key summer months last year.
Commenting on the results, John Ryan, owner of the Ardilaun Hotel in Salthill and Chair of the Galway branch the Irish Hotels Federation, said that the figures highlight the requirement for further sector specific measures to support Irish tourism.
“Our industry is operating in a quasi-lockdown. The existing supports are totally inadequate for our industry given the current restrictions. If appropriate measures are not put in place, more jobs will be lost,” he said.
“Prior to the COVID crisis, tourism supported 20,900 jobs in Galway, contributing €910m to the local economy. With a predicted revenue loss of €680m, 15,400 of these jobs are now under threat.
For more, read this week’s Galway City Tribune.
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Research proves newspapers’ effectiveness in delivering vital Covid-19 public information messages
New research has shown that newspapers play a highly effective role in delivering timely and complex Covid-19 public awareness messages to the public.
Since the onset of the coronavirus pandemic in March 2020, the Irish government have been communicating Covid-19 public health and information messages via full-page advertisements in Ireland’s national and local newspapers.
Independent research conducted by international research company, Research and Analysis of Media (RAM), has shown that these advertisements outperformed all other similar ads in achieving above average recall, recognition, engagement, and action. The online survey was completed by an independent panel of 750 respondents.
77% of readers recalled the full-page public health advertisements. This particular campaign outperformed other public awareness campaigns in the UK & Ireland, which would normally expect a recall figure of around 49%.
According to Dianne Newman, CEO RAM (UK & Ireland) – “This research clearly demonstrates the power and effectiveness of Irish newsbrands in delivering complex messages, that can be challenging to portray through other media channels. It was effective not only in terms of creating strong memory traces amongst the Irish population, but also encouraging them to respond and take action.
The nature of the information communicated in the government advertisements was highly complex but the newspapers’ full-page platform allowed the vitally important messages to be communicated clearly and concisely. When asked to rate which medium was best suited to delivering this type of complex message, respondents placed newspapers first, ahead of TV, Radio, Social Media, and Outdoor. In addition, 65% of respondents felt fully informed of the situation as a result of these ads
Depth and Retention of Reading
- 85% of respondents said they would remember between half and all of the advertisement’s content (65% would remember all of the contents)
- 66% of respondents said that that read all/almost all of the ad’s contents, with a further 17% reading around half of the complex campaign message.
- 67% of respondents said they would refer back to the contents of the advertisement at a later stage
- Despite misconceptions that younger people no longer engage with traditional printed media, the research confirms that young people respond positively to messages in print with 78% of 15 – 34 year olds having read all/almost all of this complex message compared to 66% in the adult population.
- Furthermore over 80% of this youth market will refer back to the advertisement at a later date – far higher than the 67% in the adult population.
Level of Trust in Each Media delivering Covid-19 messages
- Newspapers and TV came out as the most trustworthy medium for delivering Covid-19 public information, followed by Radio, Outdoor, Direct Mail, Websites, Cinema, Magazines, and Social Media. Quality newspaper media environments ensure a quality of content and context which is beneficial to the advertiser – this increases reader’s retention, recall, engagement and the emotional intensity of the message (Source: Newsworks/Association for Online Publishing)
The research was commissioned in July 2020 by NewsBrands Ireland, the representative body for Ireland’s national news publishers, who produce sixteen printed newspapers and twelve news websites and mobile apps.
According to Ann Marie Lenihan, CEO of NewsBrands Ireland, “At a time when citizens need access to accurate, reliable, fact-checked information about coronavirus, they continue to look to news publishers and information produced by professional journalists for that information. That editorial environment provides an excellent backdrop to important public health advertising messages and this research proves its effectiveness.”