Learn how PR can grow your business

Ellen Gunning: Galway talk.
Ellen Gunning: Galway talk.

Public relations is a powerful tool in the armoury of any sales manager or business professional. Third party endorsement brings business referrals, income and can make or break the sale.

Brands consist of visual, aural and written elements and need to be managed properly.

On Friday, April 24 at the Clayton Hotel, Galway (7am) the Sales Master Minders are delighted to have Ellen Gunning speak at their monthly morning event on using PR/media to increase your sales.

As business owners and sales professionals, you are your own brand. How do you promote yourself? Who do you promote yourself to? This talk will help you to create a strategy to close the sales using the PR techniques.

Ellen Gunning formed the Irish Academy of Public Relations in 1992. The Academy specialises in communications training. Online courses in public relations, print journalism, event management, marketing, radio journalism and grammar are taught worldwide.

The Academy has graduates in 32 countries and teaches PR online in five languages. The courses are also taught by partner colleges in Ireland, Greece and Nigeria.

Ellen has been retained to handle some of the largest PR campaigns in the country, including The Kerrygold Dublin Horse Show, National Energy Awareness Week and a Presidential campaign.

Ellen is a member of the National Union of Journalists (NUJ) and the European Association of Journalists (EAJ), a broadcast media journalist, a director of Dublin City FMradio station (where she presents ‘Mediascope’), and the author of two books – ‘Public Relations – A Practical Approach’ and ‘Capital Women of Influence’.

To book your place go to www.salesmasterminders.com