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A Different View

Hard to lick loyalty – unless it’s Green Shield Stamps

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A Different View with Dave O’Connell

Loyalty, they say, has to be earned – it cannot be bought. But tell that to the purveyors of loyalty cards, because if you spend enough to get the stamps, everything from free coffee to cheap haircuts can be yours.

You can even get a computer for your child’s school, admittedly only if you spend the equivalent of the national debt on groceries – or if you only have a million for meat and veg, you may have to settle for a plastic football.

Clothes stores have swipe cards which give you money off if you sign up by email and continue to be inundated with special offers on runners and tee-shirts until your inbox is full to overflowing.

Indeed there’s a high price paid for loyalty in the commercial world we inhabit – the average wallet now has more loyalty cards than credit cards.

But it’s not a new phenomenon – do you remember Green Shield Stamps?

You’d get yards of them to stick into your booklet, and eventually you’d collect enough books to get a set of saucepans which would duly arrive in the post.

When all of this started back in 1958, one stamp was issued for each 6d – half a shilling – that was spent on goods, so large numbers of stamps had to be stuck into the books.

The problem was that you effectively needed to spend £12,000 to buy a TV for example – at a time when the average colour television cost around £350.

At a later stage, a second denomination was added, worth ten of the original stamps, which somewhat alleviated this problem. But you’d still have a sore tongue by the time you were finished licking for your set of delft.

Indeed – and as Michael Caine might say, not many people know this – it was the Green Shield Stamps that led to the formation of Argos.
As sales slowed, Green Shield Stamp catalogue shops began to offer part stamp redemption and part cash, for the goods in their catalogue. The proportion of cash accepted was slowly increased until the goods could be purchased, outright, without the need for any stamps.

And in time, the catalogue stores, warehouses and vehicle fleet were re-branded as Argos in July 1973.

The Green Shield Stamps actually lasted until the early nineties although they had really had their day by the early eighties – but by then everyone was in on the loyalty act.

Petrol stations bought your loyalty with other kinds of gimmicks – when Esso had an outlet across from the hospital (where Tesco is now), I can recall a coin collection of the England 1970 World Cup squad.

I wasn’t driving at the time obviously – because boys under ten years of age only do that in Tallaght – but it was the prospect of acquiring a tatty gold coin bearing the head of Bobby Moore or Peter Bonetti or Bobby Charlton that steered us, literally, to the same garage every time.

And because everything eventually turns full circle, petrol stations are back with a modern version of the old routine. Topaz has announced that it is investing €3 million into the roll-out of a new loyalty app.

So no doubt it will have bells and whistles and email alerts and bonuses and incentives and whatever you’re having yourself, and the inventors will stand back and admire their work in the way that their forefathers did when they came up with the wheel.

But the truth is that it’s just a variation on a well-worn theme – and for our generation they can try all they like, but they’ll never manage to lick Green Shield Stamps.

For more, read this week’s Connacht Tribune.

Connacht Tribune

No great rush to mend the error of your ways!

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Dave O'Connell

A Different View with Dave O’Connell

It was St Augustine who famously petitioned in prayer: ‘God, make me good – but just not yet’. It’s a sentiment that one Sister Mary Joseph took to whole new levels, because after spending her first 61 years as a high-living heiress, she spent the last three decades as a cloistered nun.

And she closed one chapter to open another one back in 1989 with a party for 800 of her closest friends at the Hilton Hotel in San Francisco – so many guests that the hostess carried a helium balloon all night, with the words “Here I Am” so that people could find her amid the throng.

The next day the former Ann Russell Miller flew to Chicago and joined the Sisters of Our Lady of Mount Carmel as a novitiate, spending the rest of her life as Sister Mary Joseph of the Trinity.

Or as one of her 28 grandchildren put it: “It was like The Great Gatsby turned into The Sound of Music.”

Her recent obituary in the Times painted quite the colourful picture of a lover of the high life turned Holy Roller.

“She smoked, drank champagne, played cards, spent five hours a day on the telephone and, as an expert scuba diver and enthusiastic skier, travelled around the world.

“She had a season ticket to the opera, was a high-society patron of many charitable causes and drove her sports car at such reckless speeds that, according to her son Mark, ‘people got out of her car with a sore foot from slamming on an imaginary brake’.”

Because if ever a life could be described as a tale of two-thirds of high living and one-third of contemplation, this was it; the mother of ten who enjoyed the casual company of celebrity friends like Nancy Reagan and Bob Hope opted for an order which allowed her one visitor a month – and even then no touching given the two rows of iron bars between them.

For more, read this week’s Connacht Tribune.

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Connacht Tribune

Online games will always give way to world of pure imagination

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Dave O'Connell

A Different View with Dave O’Connell

When we were young and Wimbledon came on the telly for two weeks, we’d all rush out to hit a tennis ball off the wall and imagine for an hour that we were Jimmy Connors or Bjorn Borg.

On the odd occasion when we saw live football on TV – the World Cup, the FA Cup Final, or Jimmy Magee covering another false dawn for Ireland at Dalymount Park – we took to the footpath and pretended we were Johnny Giles or Georgie Best.

Jumpers for goalposts, games that went on for hours, fly-goalkeepers, next goal wins – a world of entertainment for the price of a plastic football.

Now when it’s half-time in Sky Sports’ fifth live match of the weekend, the kids still want to play their own version when it’s over. Except they do it on the PlayStation so they never have to leave the comfort of the couch.

Even if we re-enacted the World Cup indoors back in the day, we did it with Subbuteo – so we still got more action and exercise than today’s kids, even if it was just a flick of the fingers.

But in the absence of video games, we did all this with nothing more than our vivid imaginations on a field of dreams that was otherwise a concrete car park or a patch of grass.

We pretended we were Mick O’Connell or maybe Mikey Sheehy (but never Brian Mullins or Jimmy Keaveney) as we fielded balls majestically out of the clouds – even if reality would suggest we hardly left the ground.

It was a world of our imagination where we supplied our own running commentary; these days, FIFA 21 does it for you.

For more, read this week’s Connacht Tribune.

Connacht Tribune Digital Edition App

Download the Connacht Tribune Digital Edition App to access to Galway’s best-selling newspaper.

Click HERE to download it for iPhone and iPad from Apple’s App Store, or HERE to get the Android Version from Google Play.

Or purchase the Digital Edition for PC, Mac or Laptop from Pagesuite  HERE.

Get the Connacht Tribune Live app
The Connacht Tribune Live app is the home of everything that is happening in Galway City and county. It’s completely FREE and features all the latest news, sport and information on what’s on in your area. Click HERE to download it for iPhone and iPad from Apple’s App Store, or HERE to get the Android Version from Google Play.

 

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Connacht Tribune

We’re at our most sure-footed when we find common ground

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Dave O'Connell

A Different View with Dave O’Connell

When two Irish people meet, they have thirty seconds to find someone they have in common or both of them will die.

It was a Tweet that made me smile recently – but then, thinking a little more, it’s actually so, so true.

We seem lost if we can’t make a common connection, as if six degrees of separation is about three steps too far.

Of course, we’re spoilt in Galway because you’ll never ever meet someone who doesn’t know Michael D; they were either lectured by him, they canvassed for him, they sat beside him in Terryland Park, they chatted with him at the Arts Festival before it had a tent, or they’ve been to a garden party at the Áras.

And once the pressure is off because you’ve made one connection, the rest will flow like soup off Alan Dukes’ fork, as Johneen Donnellan once observed.

It’s a small county in the scheme of things so it shouldn’t be any wonder that we’re well connected – from school or college or work or extended family or geography, we’re a stone’s throw from everyone else.

Half of Mayo, of course, knows Joe Biden – and never has a man had so many fourth cousins once removed (if it gets much worse, he might have to have them forcibly removed) since he got the keys to the big White House.

We can’t claim to know Barack Obama, but half of Galway knows Billy Lawless, who hosted the former Chicago senator in his acclaimed restaurant – we knew Billy as a politician or a publican, in Trigger Martyn’s or the old Twelve in Barna. So that’s close enough.

We’re also familiar with Pat McDonagh, who doesn’t just own Supermac’s; he also owns the Barack Obama Plaza in Offaly. So that’s a second Presidential connection to someone we’ve never actually met.

For more, read this week’s Connacht Tribune.

Connacht Tribune Digital Edition App

Download the Connacht Tribune Digital Edition App to access to Galway’s best-selling newspaper.

Click HERE to download it for iPhone and iPad from Apple’s App Store, or HERE to get the Android Version from Google Play.

Or purchase the Digital Edition for PC, Mac or Laptop from Pagesuite  HERE.

Get the Connacht Tribune Live app
The Connacht Tribune Live app is the home of everything that is happening in Galway City and county. It’s completely FREE and features all the latest news, sport and information on what’s on in your area. Click HERE to download it for iPhone and iPad from Apple’s App Store, or HERE to get the Android Version from Google Play.

 

Continue Reading

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