1924

Supporting local

To buy well at home is a double source of pleasure, for it means that one can buy well at one’s very door, have the satisfaction of knowing that the money is being expended at home, and have the pride that it is possible to spend it as well there as anywhere else.

Provincial advertising in Ireland has improved enormously in recent years; the old formula, “Begs to announce to his numerous friends and the general public”, has gone forever.

Instead, we have the direct appeal, the challenge, the appeal through the picture, and the more subtle psychological appeal.

We think we can claim that the advertising pages of the “Tribune” afford from week to week a study that is always interesting and that the discriminating may be exceedingly profitable.

These advertisements are now classified, so that any particular form of notice can easily be found. For instance, the first column leads with the births, marriages and deaths: thereafter, we have articles for sale and wanted – a most useful mart for the buyer or seller – situations vacant and wanted.

Then come the legal notices, public notices, and a great array of auctions. Amusements appear on the leader page and on page eight. By right of an old contract, Messrs. Frank McDonagh and Co.’s announcement always appears on the lower right corner of page one. Just as surely may Moon’s be found on the top right corner of page eight.

Pictured: The winners of the under 11 section of the Fleadh Ceoil which was held in Listowel, Co Kerry in September 1970. From left: Kathleen O’Halloran, Clonmoylin, Portumna, Joe Larkin, Curra, Loughrea and Patricia Broderick, Kilrickle, Loughrea.