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Galway companies get a masterclass in exporting

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More than 50 companies attended a ‘Get Export Ready’ workshop at Galway’s Clayton Hotel last weekend.

And they heard about the full range of Enterprise Ireland and Galway County & City Enterprise Board’s programme of supports aimed at getting more Irish companies exporting.  The workshops were aimed at pre-export and early-stage exporting companies and existing businesses seeking to explore new opportunities in export markets.

As part of the Government’s Action Plan for Jobs 2012, Enterprise Ireland’s Potential Exporters Division delivers a wide range of initiatives focussed on helping companies to export more.  The ‘Get Export Ready’ programme includes practical measures for early-stage exporters including the importance of research, how to develop a value proposition, and the skills required for export selling. The programme helps prepare companies interested in targeting international markets to confront the challenges that any company faces as it prepares to export.

David Byrne, Manager of the Potential Exporters Division at Enterprise Ireland, highlighted the importance of exports in terms of individual companies – and our overall economic recovery.

“Exporting can be a valuable source of new business for companies with innovative products or services and the ambition and drive to focus on international markets. There are many companies operating successfully in the Irish market who are capable of growing their businesses through finding new customers overseas.”

As part of the Workshop attendees had the opportunity to hear first-hand from companies who have successfully made the leap from selling locally to exporting to world markets. Michael Walsh, Marketing Director of Dubarry of Ireland spoke about their journey from traditional manufacturer selling in Ireland to gaining global recognition as a leading brand of high performance footwear, clothing and accessories.

He stressed the importance of thoroughly understanding the needs of customers, their buying habits and practices and stressed that competitive advantage should be based on more than just price. 

The passion that he feels for the Dubarry brand was evident and in the context of recommending that there was no substitute for getting out into export markets and putting in the hard yards he encouraged those attending to harness that passion in direct communication with their customers/prospects.

For more, read this week’s Connacht Tribune.

Connacht Tribune

Supermac voted All-Ireland PR champ for 2020

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Pat McDonagh: marketing award.

Pat McDonagh, head of the Supermac’s chain of family restaurants, has been named the All Ireland Marketing Champion of 2020.

The award was created by the Marketing Institute of Ireland to highlight the achievements of individuals who have made an exceptional contribution to business, who have demonstrated leadership, vision and skill and in particular whose customer and market focus have been central to their success.

With more than 100 restaurants throughout the country, Supermac’s employs over 4,000 people nationally and has helped to establish up to 60 self-employed franchisees in their own successful businesses.

The current climate means that the consumer is looking for more online and contactless ways of engaging with service providers. Supermac’s has developed its own in-house online platform to meet those needs and has order online messaging at the core of all its key marketing campaigns. Digital marketing has been a key area of focus over the past few years along with using well known sports personalities and influencers.

Some of the brand’s most publicised marketing efforts include taking out a large billboard in Times Square in 2016 which was picked up by global media as a small Irish business punching above its weight.

Furthermore, Supermac’s ‘No Clowning Around’ humorous dig at a competitor in the height of a legal battle also resulted in widespread attention.

For more, read this week’s Connacht Tribune.

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The Connacht Tribune Live app is the home of everything that is happening in Galway City and county. It’s completely FREE and features all the latest news, sport and information on what’s on in your area. Click HERE to download it for iPhone and iPad from Apple’s App Store, or HERE to get the Android Version from Google Play.

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NWRA calls for ‘regional investment accelerator’ to distribute funding

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Chairperson of the Northern and Western Regional Assembly, David Maxwell

The Northern and Western Regional Assembly has called for a dedicated ‘investment accelerator’ to be set up to distribute Government and EU regional development funds – in an effort to address an imbalance.

The Government is about to decide how to spend the €1.2 billion pot of EU Cohesion Funds for the period 2021 to 2027 with €350 million allocated for the Northern and Western Region.

The NWRA wants the Government to give local bodies more control over how the 2021 to 2027 funds are spent – it suggests replicating a model that has been successfully rolled out in the Cornwall region of England.

This week, it launched a campaign called ‘Let’s Be More’ to address inequality and economic decline in the region.

The NWRA believes the region can do more with funding by:

  • Being allowed to make more localised investment decisions using a new instrument called an Integrated Territorial Investment (ITI)
  • Encouraging more action’ to stimulate research and innovation
  • Doing more to facilitate local industrial transition and entrepreneurship
  • Offering more SME supports and funds for urban rural regeneration.
  • Funding more climate-friendly innovations

For more, read this week’s Connacht Tribune.

Get the Connacht Tribune Live app

The Connacht Tribune Live app is the home of everything that is happening in Galway City and county. It’s completely FREE and features all the latest news, sport and information on what’s on in your area. Click HERE to download it for iPhone and iPad from Apple’s App Store, or HERE to get the Android Version from Google Play.

 

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CitySwift announces 50 new jobs for city as part of its major expansion

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Minister Hildegarde Naughton at the CitySwift jobs announcement with Brian O'Rourke and Alan Farrelly of CitySwift.

A Galway company, which produces cutting-edge technology to optimize the public transport experience for operators and customers alike, this week announced 50 new jobs over the next two years.

CitySwift, the transport data company which works with global players such as Go Ahead and National Express to transform the operations and passenger experience of public transport, announced the jobs for over the next two years – with 15 roles to be filled immediately.

The announcement comes after CitySwift secured €2m in funding from existing investors Enterprise Ireland, Western Development Commission, ACT Venture Capital, Irelandia Investment, and Mike McGearty.

The new roles will be across software, data science, and commercial roles including customer success, sales, and marketing.

As part of the rapid growth, CitySwift will also be moving to a bigger headquarters in Galway city centre.

Junior Transport Minister Hildegarde Naughton welcomed the jobs announcement.

“Growth of this scale for a local company, especially during these times, is remarkable,” she said.

For more, read this week’s Connacht Tribune.

Get the Connacht Tribune Live app

The Connacht Tribune Live app is the home of everything that is happening in Galway City and county. It’s completely FREE and features all the latest news, sport and information on what’s on in your area. Click HERE to download it for iPhone and iPad from Apple’s App Store, or HERE to get the Android Version from Google Play.

 

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