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Blended marketing, blended learning and blended networking at OMiG seminar

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Blending Marketing, Learning or Networking has challenges which the OMiG seminar will address.

Online Marketing in Galway has announced its August Seminar with Evy Perez of The Language Mirror, with a practical talk on ‘Blended marketing, blended learning and blended networking’ on Tuesday 25th August at 7.00pm in The Harbour Hotel

The seminar will also feature Enda Hoolmaa from Budge, speaking on the night, presenting on positive social media exposure & brand management – ‘In today’s world simply gathering likes isn’t enough’.

The Language Mirror is in the early stages as a start-up company. It is a web-based platform that has the appearance of and operates like a social network, but is designed for language schools and associations to deliver language teaching, learning and teacher training online.

Social Media has become an essential recreational and business tool for users worldwide. Consequently, the Language Mirror team have incorporated social media tools into the language learning environment as a way of learning through collaboration.

The combination of social profiles with a comprehensive set of learning management and productivity (organisational) tools, specifically designed for the language industry and by the language industry, is what makes The Language Mirror different from existing alternatives.

Budge has developed an affordable, subscription-based loyalty & marketing platform that helps SME’s nurture longer, more meaningful & profitable relationships with existing customers—turning them into loyal customers who produce a sustainable and more valuable customer base.

OMiG aims to stay up to date and keep you up to date with the latest Digital Marketing trends by bringing together proven thought leaders to discuss, debate and evaluate.

Tea, coffee and biscuits sponsored by The Language Mirror.

Maricka Burke Keogh, OMiG Founder– about the event 

To date we have had a great variations of speakers and once again we have two experienced digital marketing practitioners speaking at our OMiG events. Whether you are a small business owner, a marketing professional or a business student there is excellent digital marketing tips to be picked up from the two guest speakers we have this month.

The presentations on the night and the networking after the event will provide invaluable expertise and a chance to meet others in the field. The event has a limited amount of free tickets and tickets can be booked at www.GalwayMarketing.ie/events

Business Events

Galway women mean business

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Digital marketing and PR consultants, financial advisors, solicitors, commercial insurance providers, estate agents, interior designers and virtual assistants are in demand to join a new network of women in business in the Oranmore area.

The Women in Business Network (WIBN) brings together women in the professions, those running their own business, and skilled employees who want to network and enhance their business expertise.

Uniquely membership is limited to one business or practitioner in each profession or service area, so that group members collaborate and support each other, without competition as to a chosen service provider.

Members support and encourage each other, providing business opportunity amongst the group itself, and the sharing of business contacts and new leads.

WIBN Oranmore had its launch in June this year in Basilico Restaurant in Oranmore. Both the B2B and B2C sectors are represented, with individual members from diverse professions involved, including an Executive Coach, fertility practitioner and a photographer.

Galway West TD Hildegarde Naughton has attended meetings of WIBN Oranmore to support the local business women and hear of initiative and issues locally that can be addressed to promote growth for the area.

Monthly meetings also share business expertise, from sales and marketing to finance, operational or legal concerns, and provide a forum to exchange ideas, develop and pool individual skills, and increase business contacts and knowledge.

Oranmore Co-Chair, Denise Christie says there are many benefits of the WIBN style of networking.

“The Network helps with sharing practical experience, getting business and referrals, and building valuable trusted supplier relationships within the group” she explains.

For more, read this week’s Connacht Tribune.

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Business Events

Awards showcase Galway firm

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A Galway-based international business, which has been shortlisted for one of Ireland’s leading  innovation awards, will be one of three companies competing in the  ‘Fintech’ category of the annual Irish Times Innovation Awards, due to be showcased in the coming weeks.

Nominated for its ‘Conversation Hub’, Econiq’s specialised technology provides consumer-facing companies, including major banks and insurers, with real-time feedback and added value insights on their one-to-one conversations with customers.

Econiq’s proven technology guides front-line staff to ensure that they optimise their engagement time with existing and prospective customers and has been proved to deliver significant benefits in accelerating business-customer relations.

A ‘Conversation Behaviour Intelligence Company’, Econiq has offices in The Dock in Galway city, and in Boston in the US.

Econiq is described as the Conversation Behaviour Intelligence Company, helping brand-conscious organisations transform customer experience by focusing on winning conversation behaviours.

Last year, Econiq’s innovative technology was also recognised, winning the 2016 American Chamber of Commerce and Royal Irish Academy US-Ireland Research Innovation Award for an Irish SME.

“We are delighted that our Conversation Hub has been recognised once again as one of the leading innovations in our sector,” said Econiq CEO Jim Callan.

For more, read this week’s Connacht Tribune.

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Made in Galway food producers forge strategic association with NUI Galway

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Galway County Council – and its Made in Galway Artisan food producers – have joined forces with NUIG to piggyback on the college’s success in attracting globally-significant conferences by using these events to showcase the best of local produce.

It’s an effort to put Galway’s rich local artisan food sector further into the spotlight on foot of Galway’s European Region of Gastronomy 2018 designation.

The plan is to build a platform at NUIG conferences for small artisan producers to showcase the excellence and distinction of their artisan products to an increased international audience.

Recent examples of such international events include the Anatomists on the Edge International Conference whereby delegates tasted and experienced at first hand the excellent range of ingredients available in Galway which were transformed into culinary delights by award winning campus-based chefs and hospitality teams.

Such food innovation along with conference facilities and Galway’s reputation combine to create a wealth of business and education opportunities which deliver strong local economic opportunities.

The European Region of Gastronomy Platform and Award aim to contribute to better quality of life in European regions, by highlighting distinctive food cultures, educating for better health and sustainability and stimulating gastronomic innovation.

The first region in Ireland to receive European Region of Gastronomy 2018, Galway is now presented with an excellent opportunity to build on the strong reputation and the excellent name it has in terms of a tourist destination, by building its profile further nationally and very importantly internationally.

“NUI Galway are delighted to be working with Galway County Council and Made in Galway to promote the European Region of Gastronomy 2018 designation,” said Ann Duggan, Manager of Commercial Services at NUI Galway.

For more, read this week’s Connacht Tribune.

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