27 Galway pharmacies promote generic medicines

Date Published: 15-May-2013

27 Galway pharmacies are participating in a new campaign encouraging consumers to make the switch to generic or non branded medicines

The campaign has been launched by broadcaster Gay Byrne who has also made a You Tube video to promote the website side of the initiative – understandgenerics.ie

Usage of generic medicines in the UK is four times that of Ireland but new legislation here makes it obligatory for pharmacists to offer patients generic medicines rather than the more expensive branded alternatives.

Gay Byrne says generic medicines save money for anyone on prescribed medication