Volvo target smaller SUV segment with new XC40’s launch

Volvo XC40: safety first.
Volvo XC40: safety first.

With the popularity of the Volvo XC60 and XC90 it was only a matter of time until they dipped their toes into the smaller SUV sector. Volvo Cars aim to bring a new standard of safety and user experience to the small SUV premium segment with the launch of the new Volvo XC40 this autumn.

Developed around the challenges of modern city life, the XC40 aims to make the daily urban commute less stressful and more enjoyable. Volvo promise that drivers in the segment can now rely on the award-winning safety, connectivity and infotainment technologies known from Volvo’s bigger cars.

“The XC40 is our first car in this rapidly growing segment and has a clear focus on navigating today’s hectic city environments. Building on Volvo’s heritage as the leader in safety, the new XC40 will offer the best possible safety standards combined with an easy-to-use interface and convenient connected services,” said Hakan Samuelsson, president and chief executive.

Safety and driver assistance features offered on the XC40 include Volvo’s semi-autonomous Pilot Assist system, the latest generation of City Safety, Run-off Road protection and mitigation, Cross Traffic alert with auto brake and the 360° Camera that helps drivers manoeuvre their car into tight parking spaces. These and other technologies make the XC40 one of the best-equipped small premium SUVs.

“Modern city life presents complex challenges for drivers, pedestrians, cyclists and other road users. With the XC40, we aim to reduce the so-called cognitive load on the driver. While our safety and driver assistance systems actively identify and mitigate potential conflicts, you as a driver can relax more and therefore enjoy city driving,” said Malin Ekholm, Vice President Volvo Cars Safety Centre.

For more, read this week’s Connacht Tribune.