SEAT plan another launch

Seat Arona: for launch later this year.
Seat Arona: for launch later this year.

There is yet another SUV on the way to make the already crowded battleground even more congested for the buyer. This time SEAT are trumpeting their latest creation, the new SEAT Arona which will make its public debut at the Frankfurt International Motorshow in September and will arrive in Ireland this November.

This will be Spanish brand’s third new model release in 2017, after the upgraded Leon and the all-new Ibiza. It is yet another addition to the SEAT range and follows the Ateca that has been making its own headlines since it launch.

The Arona will sit neatly within the SUV range. It selling points will its compact dimensions in the city with its crossover character to get out of the city and go even further.

SEAT designers say that this car is elegant, spacious, practical and comfortable both in the normal Monday to Friday working week and adventurous, robust, sporty and efficient at the weekend.

Furthermore, all of this is combined with applied safety and connectivity technology, plus SEAT’s attractive and distinct design. There will also be  a huge amount of personalisation options as well as the sports DNA dynamism and finesse of the Spanish brand.

“We at SEAT are very persistent. With our biggest product offensive, by the time the Large SUV reaches the market, SEAT will have launched, in average, a new vehicle every six months in two and a half years. SEAT has allocated a total of 900 million euros in investments and R&D expenditure to the Ibiza and Arona. These investments are a part of the total investment of 3.3 billion euros for the 2015-2019 period”, says Luca de Meo, President of SEAT. “The commercial launch of the new Ibiza is taking place this very month, and Arona will be premiered at the Frankfurt Motorshow”.

Based on te Volkawagen Group MQB platform, the Arona is the SEAT’s first model in the A0 compact crossover segment, which is the fastest growing segment in Ireland.

For more, read this week’s Connacht Tribune.