Peugeot 3008 fully deserves its International Car of The Year award

The multi award-winning Peugeot 3008.
The multi award-winning Peugeot 3008.

In sport, business and in life itself, winning is all that matters and winners come in all shapes and sizes. In the world of motoring, awards like ‘International Car of the Year’ and ‘Irish Car of the Year’ are keenly fought for by the car makers and they make a big deal of holding those titles.

That international title which is voted on by a selected group of European journalists is heavily weighted towards countries that have an indigenous car industry, such as Germany, France, Italy and the UK.

Jury members from these countries – Ireland has just one vote – make up the majority of votes and more often than not cars manufactured in these territories end up winning the annual award.

However, such has been the reaction to the Peugeot 3008 all over Europe, it is fair to say that even without that inherent bias, this car is a worthy winner under any scrutiny.

It arrived in Ireland in February as a replacement for the preceding 3008 MPV. Peugeot has changed it to being an out and out SUV in the compact sector and already it is catching on and making strides in the sales charts, even if the segment is more crowded now than an Irish classroom. It is easily one of the most dashing SUVs on the market. I’m particularly impressed with the rear view that is often more of an afterthought with other manufacturers.

On the inside, Peugeot designers have delivered a very special interior. Known as the Peugeot iCockpit, there is so much to admire. Centre-stage is a capacitive touchscreen offering new graphics and optimally rapid access to vehicle functions, including advanced driver assistance systems and 3D satnav.

You get great seats, buckets of technology, and an ambience that makes it one of the best in the segment. Indeed, it is difficult to find anything negative, and while I don’t get using touch screens to govern every control, Peugeot has tweaked theirs, reduced the reliance of these screens and common sense seems to be gaining some traction. The 3008 is getting close to what is acceptable and safe.

For more, read this week’s Connacht Tribune.