Motorists urged to Face it Down

Steve Tormey, Chief Executive at Toyota Ireland with Fiona Muldoon, Chief Executive Officer of FBD Insurance PLC.
Steve Tormey, Chief Executive at Toyota Ireland with Fiona Muldoon, Chief Executive Officer of FBD Insurance PLC.

Use of mobile phones while driving continues to be a big problem on Irish roads. Too many people still drive while on their phone to take a call, text, snap a selfie, update their social media channels or check an email.

Toyota Ireland is challenging drivers to be more responsible as part of their brand promise of being ‘Built for a Better World’ with their Face It Down app with the aim of changing driver behaviour and improving road safety for everyone.

Toyota Ireland has set up a partnership with FBD Insurance and Topaz Re Store to offer further rewards to drivers who ‘Face It Down’.

Launched in July of this year, Toyota developed the free Face It Down app for iPhone and Android and it has taken off, with 40,000 downloads and 8 million kilometres driven using the app to date.

The app rewards drivers of any make or model who use it and put their phone face down when driving. Points will be earned for every kilometre driven without picking up the phone and can be redeemed with partners FBD Insurance and Topaz Re Store. If the user turns over the phone while driving, all the points accumulated will be lost.

The newly announced partnership sees FBD Insurance as the insurance partner for Face It Down. Drivers who collect 1,500 points via the app will be rewarded with €50 off a car insurance policy with FBD Insurance. Drivers can redeem the offer by calling FBD Insurance or dropping in to their local branch with the unique Face It Down code which is received directly through the app.

“We are delighted to partner with a great Irish company such as FBD Insurance, and offering a further incentive to drivers to Face it Down provides the opportunity to save even more lives on Irish roads,” said Steve Tormey, the chief executive at Toyota Ireland.