More than 50 companies attended a ‘Get Export Ready’ workshop at Galway’s Clayton Hotel last weekend.
And they heard about the full range of Enterprise Ireland and Galway County & City Enterprise Board’s programme of supports aimed at getting more Irish companies exporting. The workshops were aimed at pre-export and early-stage exporting companies and existing businesses seeking to explore new opportunities in export markets.
As part of the Government’s Action Plan for Jobs 2012, Enterprise Ireland’s Potential Exporters Division delivers a wide range of initiatives focussed on helping companies to export more. The ‘Get Export Ready’ programme includes practical measures for early-stage exporters including the importance of research, how to develop a value proposition, and the skills required for export selling. The programme helps prepare companies interested in targeting international markets to confront the challenges that any company faces as it prepares to export.
David Byrne, Manager of the Potential Exporters Division at Enterprise Ireland, highlighted the importance of exports in terms of individual companies – and our overall economic recovery.
“Exporting can be a valuable source of new business for companies with innovative products or services and the ambition and drive to focus on international markets. There are many companies operating successfully in the Irish market who are capable of growing their businesses through finding new customers overseas.”
As part of the Workshop attendees had the opportunity to hear first-hand from companies who have successfully made the leap from selling locally to exporting to world markets. Michael Walsh, Marketing Director of Dubarry of Ireland spoke about their journey from traditional manufacturer selling in Ireland to gaining global recognition as a leading brand of high performance footwear, clothing and accessories.
He stressed the importance of thoroughly understanding the needs of customers, their buying habits and practices and stressed that competitive advantage should be based on more than just price.
The passion that he feels for the Dubarry brand was evident and in the context of recommending that there was no substitute for getting out into export markets and putting in the hard yards he encouraged those attending to harness that passion in direct communication with their customers/prospects.
For more, read this week’s Connacht Tribune.